Recommendations From Social Networks 2011

 
 
  Like Facebook and Give Google a plus 1. People have become less awestruck with the birth of the search engine over the years.  The inevitable system is the practical system, user choice prevails.   Early results and long term questions.  In 2011, technology has transcended beyond business use by integrating into personal lifestyles. social networking Technology
    More about Facebook
  Facebook, a major social network, gives their users an option to "like" things they come across.  The types of things a user can like include links, videos, music, public statements, and products, etc.  A user can like things that have been posted directly on Facebook.  Users can also like web pages that include a snap-in widget that allows Facebook users to like webpage content that exists outside of the Facebook website.

Google has launched a similar web feature called "+1".  This option has been weaving its way into many of the Google services like email, Adsense, iGoogle, and Youtube over the year.  When you are logged into your Google account your +1 option is available.  The feature comes to life when you are doing activities on the web.  Users will notice a +1 option next to Google search engine results, allowing users to identify listings that they feel have value.  Like the Facebook integration widget, Google also provides code that enables any website to enable the 1 option for visitors.
 
     
 
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  Many people on the internet have spent the past 10-15 years awestruck over search engines.  The search engine, a simple concept, is simply a list of websites (URLs) with the related description (all the text on a given page).  Search Engines saved time and were able to introduce users to new sources of information.  The value was huge.  Before people were able to grasp true simplicity of  the tool, Search Engines began creating new filters and automation to better guess what the user was looking for.  This development did indeed produce better results, again saving people time.  The word spread.  The amount of new web users being added to the web during this time period had been growing exponentially.  In many cases, new users had been led, by recommendation, to these internet tools known as search engines.  In other cases, pre-loaded applications including web browsers led people to search engines.  In a way, search engines themselves have been successful due to popular consensus.  Search Engines kept much of backend workings of search engines safeguarded, thus keeping the overall understanding fairly limited.  The companies that controlled the search tools, although highly valued, had not positioned themselves to interact with or take direction from its massive user base.  
     
  While all this change was going on, a newer breed of websites began to emerge.  These newer websites, Business to Business networks and Social Networks, had search options built-in but with less of an emphasis or dependency.  Private business networks and business exchanges sprouted enabling people from within an industry to network, trade, and communicate. This type of network is known as a business to business network or B2B network.  Around the same time social networks started to spring up.  Social Networks were geared to personal relationships, personal communication, and overall lifestyle.  Each user builds their own social network by adding family, friends, business associates, acquaintances, co-workers, or anyone that they feel is relevant to their personal life.
 
These Business Networks and Social Networks owe much of their success by allowing their users to control content, rate content, share content, and contribute content.  Bi-directional interactivity was beginning.   With this new approach, participants could avoid excess clutter associated with search engines and spend more time on what is relevant to their lives.  In addition, users can tailor their interfaces to fit their needs best and are able to suggest new features or feature enhancements.  Coupled with emerging mobile devices, social network users have begun to unleash huge amounts content.  This content consists of images, videos, and real-time text reporting by people you know.  Not only can users easily collect useful links and content, social network users are also able to like or rate content they come across.  Rating content not only helps the user to retain a shortcut to the content but also lets other users in your group know what you think, should they come across the same content.  It is like reading a review from someone you actually know instead of some online stranger.  It should not go without mention that if your computer crashes, all of your online favorites are still in tact.
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  . More about Social Network
  Search Engines have taken notice.  Less popular social network-like services produced by the Search Engine giants have surfaced in recent years. Search Engine Companies have not honed in on a specific social network feature, "user ratings".  In 2011 Google released the Google +1 feature and Bing/Microsoft partnered with Facebook to integrate and enhance bing search results.  So basically going forward user choice will be collected at a growing number of places, throughout the web (and in physical locations).  
     
  +1   
     
  The effects of these changes are starting to play out.  There have been several ways the web experience has been affected.  Links from social networks, like Facebook and Youtube, are starting to mix in with search engine results.  When searching via Google or Bing, you will usually get 1 to 2 results from social networks on the first page.  Some search results show a number (indicating the amount of positive votes) next to the listing.  It is also becoming more commonplace to see a "Facebook like" button or "Google +1" button on websites, regardless of website topic.  Web travelers can easily see how many people voted for something, and in many instances get a glimpse at specific individuals that voted for something.

With the machine in full gear, there are many questions.  Will the rating systems get more sophisticated?  Will the rating systems cross into other applications?  Who will own the data that is collected?  What will the owners of such data do with that data? What will they do with that data in 5-10 years from now?  How will this type of interaction affect individuals?  How will this feature affect the landscape of business?  Are people that are not online not being heard? Are people that are online now getting a stronger vote for topics by being early participants of these features?  These questions and many more are already on the table.
 
     
  With the information age developing out of its infancy, applications have become more sophisticated.  Information has come full circle with a new depth of transaction.  Communicating personal preferences and providing recommendations are common interactions taking place on social networks.  The modern digital profile can change the entire web experience of others in the same network through the ripple affect.  In 2011, more people interact with technology in a way that is meaningful to the individual.  
     
  Sources  
  Written By Philip Dominguez copyright 2011
Trade Federation Marketing Dept. (don't forget to like our content and give us a +1)
bing Youtube Channel May 17th, 2011
Google 1 5/7/2011
Google and Bing searches 6/16/2011
 
     
   
     
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