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Around the globe, new technology is playing a larger role in file
archiving and information referencing. Businesses create, store, and share their
digital content and data more than ever. Companies such as
Seagate, Sony, and Sun continue to provide solutions to the real world. These Major Computer Manufacturers are making
a creative and effective use of their website tools to communicate general
information, as well as, address specific global topics.
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Seagate heads into September
2008 highlighting thier contributions to some of the current concerns
and goals of global communities. Seagate has also been adding lifestyle
to its branding and message. Seagate's Home Page header / banner
presented blue and green patterns moving across the screen. Amongst the
colors and curved lines were subtle, yet key, scrolling phrases.
"New breakthroughs in" and "Great Power Savings". This
"Think Green" message was attached to current
Cheetah, Barracuda, and
Savvio series hard drives. Seagate claims thier
Energy efficient Savvio 15k hard drive doubles performance and almost
cuts your electrical costs in half. How Does Seagate Do This?
By employing Power Reduction Technology dubbed "PowerTrim". These
drives are also smaller than the traditional 3.5" drives that they were
compared to.
Hard Drives are testing the limits alongside mankind. There
have been a number of
Extreme Missions that put the EE25 series drives to the test.
Some of the missions include: a Mt. Everest climb of 17,500 feet,
Mt. Cho Oyu climb in Tibet, Video Poker machines in Casinos, battlefields,
and a Baja California Dune Buggy Race. Seagate claims this drive
can work in minus-30 degrees C (minus- 22 F) and up to 85 degrees C (185
F), withstand vibrations of up to 2 Gs (units of gravity), and altitudes
of up to 18,600 feet. Seagate's EE25 series was originally designed for
navigation and entertainment situations as they relate to the auto
industry.
The youth culture is also known for its rough edges
and high expectations. Seagate has been promoting its products
through music and entertainment venues such as Download 2008
(Concert), Shoreline Amphitheatre in Mountain View, California, and
Fiddler’s Green Amphitheatre in Englewood, Colorado. Fans of Iggy Pop,
The Killers, and Mute Math have won Seagate drives at the recent
Download 2008 concert.
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Product Listings Website
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Featured products on Seagate.com 9/4/2008:
Savvio Hard Drives
Seagate ST936751SS
Seagate ST973451SS
Seagate ST9146802SS
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EE25 Extreme Rugged-ized Drives
Seagate ST980818SM
Seagate ST980818AM
Seagate ST940814AM
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In early
September 2008,
the Sony website addressed the
needs of Intellectuals, Gamers, and The Living Room. Devoting
almost 1/2 of the home page to thier banner rotation, visitors barely
need to read to understand the messages.
Electronic books also known as Reader Digital Books took one of three
spots in the banner rotation. Digital Books allow readers to buy
and download digital versions of thier favorite books. This device
also connects to your PC for drag and drop integration. Digital
Books typically come with audio files and images to help create a truly
unique experience. These devices can easily hold the contents from
hundreds of titles.
The Sony PSP (Playstation Portable) has been a hit since it was originally
released years ago. Newer versions of the PSP continue to be
produced. In 2008, the PSP is 19 percent thinner and 33 percent
lighter than the previous version. This PSP also has IEEE802.11b
wireless technology (Wi-Fi) built right in. It looks like Sony
will satisfy "Gamers on The Go" for another year.
HDTVs have been a sensation in the American living room for a number of
years. Sony has long had a reputation for top-of-the-line display
technology. Sony TVs allow consumers to access and view internet
content through the HDTV. The Bravia W-Series is optimized for
1080 resolution, Blu-Ray movies and Playstation3 graphics.
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Featured products on Sony.com 9/5/2008:
PlayStation® Portable (PSP)
Sony VPLCW125
Sony BDP-S300
Sony DAV-HDX279W
Sony LTX800G
Sony SDZ-130
Sony VGN-BZ561N23
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Reader Digital Books
Sony PRS-505/SC
Sony PRS-505/RC
Sony PRS-505/LC
Sony PRS-505SC/JP
Sony PRS-ACL1
Sony PRS-PLC02/P
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Like Sony, Sun also
devotes about half of their home page to a rotating banner system.
Sun tends to put an emphasis on a vision of a digital future.
Although Sun manufactures hardware they also play a dominant role in a
non-Windows software-based world.
The first banner displays the X64 Sun Fire Server. Server technology
has made leaps and bounds over the last couple of decades. In
Japan, The
Tokyo Institute of Technology has built one of the fastest super computers.
They are using Sun servers with AMD processor technology. |
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Sun pumps up a particular flavor of applications
for businesses. Applications are programs that people use to perform
tasks on a computer or network. Cloud applications or CloudWare
take advantage of remote server clusters in an efficient manner and
are also known as Web applications. The solutions include
Solaris Operating System, Sun Hardware, Joyent Cloud Computing
Software, and use of the Amazon Web Services backbone. |
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Virtualization is another hot
keyword. Sun allows visitors to download VirtualBox, an
application that enables Virtualization. Virtualization makes it
possible for one server to maintain numerous environments and
configurations. In the past, application and hardware specific
scenarios required that multiple servers were needed. Virtual Box
will allow someone to have different operating systems on one server,
facilitating greater integration and flexibility. It also gives an
easy option for upgrading older servers without worry of hardware or
other incompatibilities. Virtualization has also become
increasingly popular with application developers. |
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Featured products on Sun.com 9/5/2008:
Sun Fire Servers
Sun X4100 M2
Sun X4140
Sun V40z
Sun X4200 M2
Sun X2100
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Sun Blade and Ultra Products
Sun Blade 8000
Sun X6450
Sun Blade 6000
Sun Ultra 20
Sun Ultra 40
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Professionally and personally,
data storage has become central to computing. Protecting data is just as
important as being able to easily harness the power of data. Seagate
has improved performance and reduced the power consumption of storage
devices.
Sony helps readers enter the digital age and electronics to become
intelligent. Sun continues to support the needs of businesses and IT
Administrators. All three
manufacturers are putting resources into the future of this Digital Era. |
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More about Data |
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Sources |
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Written By Philip Dominguez
http://www.Seagate.com September 4th, 2008, 9/4/2008
Seagate Built for Extreme Punishment, From Mountain Tops to Deserts
article 9/5/2008
Download Festival September 5th, 2008
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Sony.com 9/4/2008, 9/5/2008
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Business Week Article: Google and the Wisdom of Clouds written 12/13/2007 and viewed 29th 2008
Sun.com 9/5/2008 |
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Trade Federation Article: Computer Industry News August 2008, published July 2008
Trade Federation Article: Computer Industry News July 2008, published June 2008
Trade Federation Article: Computer Industry News May 2008, published May 2008
Trade Federation Article: Direction Of The Computer Industry April 2008, published April 2008
Trade Federation Article: Direction of the Computer Industry 2008, published February 2008
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