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Around the world, new technology intertwines with
aspects of organic life. People create, store, and share their
digital experiences and data more than ever. Companies such as
Western Digital, Sony, and Lenovo, continue to convey the connection between their products
to lifestyle and commerce.
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More about Hard Drives |
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Western Digital (WD)
is a major hard drive manufacturer Headquartered in
Lake Forest, California. WD has been in business
since 1970 and began designing and manufacturing hard drives in 1988.
WD has Design and Manufacturing facilities in California and
Thailand.
WD also has additional Manufacturing facilities in Malaysia. Over
the years Western Digital has played a significant role in data storage. One of Western Digital's long time competitors is Seagate.
Seagate's roots stem back to 1979. Seagate had a big success in
1980 with a hard drive that could fit into a 5.25 form factor slot of
desktop computers. Western Digital has mass produced
hard drives over the years and plans to continue. At the same time,
WD is taking steps to align itself with the global community.
Via thier corporate website, Western Digital clearly defines target
markets. According to WD, Desktop computing is the largest market
for hard drives. In 2007, Desktop Computing was anticipated to
account for 230 million units, worth $13 billion. The Notebook
Computer Market required approximately 107 million hard drives in a
year, worth about $8 billion. And Consumer Electronics, the newest
market for hard drives, consumed approximately 81 million units and was
worth more than $6 billion.
To answer the call for storage, Western Digital stepped up with three distinct product lines.
The popular WD Caviar® hard drive line caters to the Desktop computer
market. These 7,200 RPM drives are available in both EIDE and Serial ATA
(SATA) interfaces. Yielding top performance and capacity, these units
ensure cool and quiet operation for PC and Macintosh® computers alike.
In order to meet Enterprise-level requirements and appease gaming
enthusiasts, WD manufactures a 10,000RPM SATA drive known as Raptor
series. This line also incorporates an "RE" version of the line that runs
at 7200RPM. The raptor series products commonly support high-end
RAID configurations, medical imaging, and even video broadcast
applications.
WD addresses the portable computing demand with Scorpio® hard drive line.
The 5400RPM Scorpio® boasts lightning fast performance without requiring excessive power.
This line is designed to help extend notebook battery life and provide a reliable data source.
Western Digital announces that they are playing a role in the global community. WD has published Greenhouse Gas Report and promise to improve efficiencies related to the environment.
There are several layers to WD's strategy:
The business practices, methodology and applications recommended by The Greenhouse Gas Protocol (GHG Protocol)
Compliance with Restriction of Hazardous Substances (RoHS) and The
Waste Electrical and Electronic
Equipment (WEEE) Directives
WD’s new GreenPower Initiative promotes efficient devices that could save consumers money by cutting energy costs for those who upgrade
Regular audits of component suppliers and thier respective environmental forms and logs
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Computer Product Listings
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Featured products on WesternDigital.com 5/21/2008:
Caviar Hard Drives
Western Digital WD10EACS
Western Digital WD5000AAJS
Western Digital WD4000AAJS
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Raptor Hard Drives
Western Digital WD360ADFD
Western Digital WD740ADFD
Western Digital WD1500ADFD
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In May 2008, Sony
displayed a prominent banner of a half open laptop and a message that
read "Create your own mobile masterpiece". The VAIO TZ series
notebook is a "configure to order" product. This line is
complimented with an impressive online 3D product tour. The
marketing message is directed at a generation familiar with a digitally
mobile lifestyle. Clicking through to the TZ product page, a new
banner picks up on the previous message. The new banner image of 5
laptops (with various color schemes), describes the product line as a thin, light road warrior. Sony also uses two additional bold words
to describe the product line: "Ultraportable and uncompromised".
These messages, backed by product specifications that include perks like
carbon fiber casing appeal to consumers that have had experiences
with portable products. Sony is tapping into a sore spot for
mobile users.
On May 19th, 2008, Sony announced that they had achieved the World's
Highest Level OF Luminous Efficiency For Blue Fluorescent. Sony partnered with
Idemitsu Kosan Co., Ltd. back in 2005.
The purpose of the arrangement was to develop and advance
OLED technology and related materials.
Previous Fluorescent OLED devices were limited to a maximum
internal quantum efficiency (IQE) of 25%.
The combination of new carrier transport materials and optimized device structure has led to the
achievement of 28.5% IQE. What does this mean for computer users? This new technology will directly impact the world in
three ways:
1) Enabling blue color deepness exceeding current standards, 2) Significantly reducing power consumption and increasing battery life, as blue is the most energy-intensive of the three primary
RGB
colors.
3) Ultimately clearing the path to products that will be less taxing on the environment.
In addition to Sony's key role in the computer industry, entertainment
is at the heart of the organization. Sony, in large part, is
responsible for integrating technology with lifestyle. Sony has
long had a foot hold in the production of movies, music, and
gaming.
As a direct reflection, Sony has been sure to devote a significant
amount of thier home page to images and links to thier list of current
entertainment releases. Among the list were titles and artists
such as: "You Don't Mess with the Zohan", "Made Of Honor", "Usher",
"Donna Summer", "QUAKE wars", "Iron Man", and "Haze".
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Sponsor:
Eagle Eye Technologies
Optical Drives by Sony
Order Online
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Featured products on Sony.com 5/21/2008:
Notebooks
Sony VGN-TZ250N/P
Sony VGN-TZ298N/XC
Sony VGN-TZ295N/XC
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PC Accessories
Sony PRS-505/SC
Sony MS-MT16G
Sony VGP-BPL11
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More about Notebooks |
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Lenovo's home page message tells visitors to "Pack Light" for the
upcoming Memorial Holiday. Referring to the Thinkpad notebook,
Lenovo follows up by stating that "Thinkpad notebooks have the power and
portability you need". Lenovo, like Sony, also refers
to mobile users as "Road Warriors" throughout their site. With notebook computers getting a fair
share of the marketing budgets from major manufacturers, other
complimentary businesses are being affected. Brad Hess of
DigitalTechland.com, an e-commerce company, told
Trade Federation Inc. "Due
to the increase in laptop popularity, battery sales are booming".
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Lenovo has dedicated some of
its web resources to recycling. Lenovo provides a directory
resource, searchable by global location. The resource also
provides local and national regulation guidelines based on your search
location.
Lenovo is finding ways of contributing green information to the global
community. |
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Lenovo is also an official
sponsor for the 2008 Olympics and Olympic athletes from around the
world. Lenovo's Olympic involvement does not stop there.
Lenovo also played a significant role in the design of the 2008 Olympic
Torch. The final product was a vibrant red and metallic torch with
an intricate swirl design that resembled a traditional
Chinese scroll. Dubbed the "Cloud of
Promise", the torch design was
inspired by one of China's greatest contributions to the world, paper.
This is a powerful symbol to the Chinese people, as it represents a
traditional pass down of writings, images, and culture from one
generation to the next. The torch was designed by 10 members of
Lenovo, over 10 months, using the same design process used to
engineer Lenovo PCs. Lenovo did not miss the opportunity to parlay
this unique opportunity. Lenovo created custom versions of the
3000 V200 notebook. These notebooks share the torch design
that includes a red case with a silver swirl design. Lenovo
created 33 notebooks that will be auctioned around the world. The
proceeds will go to the Lenovo Hope Fund. The goal of the fund is to support
the creation of new businesses in distressed communities around the world. |
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Featured products on Lenovo.com 5/22/2008:
Notebooks
Lenovo IdeaPad U110
Lenovo X61 Tablet
Lenovo 64781VU
Lenovo 0769ATU
Lenovo 7734N3U
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Batteries
Lenovo 40Y8518
Lenovo 40Y8519
Lenovo 41N5565
Lenovo 41N8460
Lenovo 40Y7003
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As you can see, three major computer companies
have brought the technology world into everyday life. WD connects the music world with storage devices.
Sony brings durability, efficiency, and style to mobile users.
Lenovo connects businesses with technology solutions which will take them to the next level.
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More about Computers |
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Sources |
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Written By Philip Dominguez
http://www.westerndigital.com May 21st, 2008
Green House Report .pdf May 21st, 2008
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Sony Highest Level OF Luminous Efficiency For Blue
Fluorescent Article
Sony published 5/19/2008.
Sony.com 5/22/2008 and 5/24/2008
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Olympic Content May 24th 2008, Lenovo.com 5/21/2008 and 5/24/2008
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Trade Federation Article: Direction Of The Computer Industry April 2008, published April 2008
Trade Federation Article: Direction of the Computer Industry 2008, published February 2008
Trade Federation Article: Direction of the Computer Industry August 2007, published Aug 2007
Trade Federation Article: Direction
Of The Computer Industry For 2006, published Sept 2006
Trade Federation Article: Direction
Of The Computer Industry For 2005, published Jan 2005
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This article is sponsored by: |
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